AI Insights · Timothy · January 2024
Top 5 Fitness and Weight Loss Apps in Norway Q4 2023
Discover the performance of the top fitness and weight loss apps in Norway for Q4 2023, with insights on downloads, revenue, and active user trends.
In the fourth quarter of 2023, the top five fitness and weight loss apps in Norway demonstrated varied performance metrics across downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, reveals intriguing trends in this competitive segment.
Strava: Run, Bike, Hike experienced a steady revenue stream, peaking at around $48K in early October and ending the quarter with $42K in the final week of December. Downloads fluctuated, starting at 2.9K in late September, dipping to 794 in early December, and then rising to 1.6K by the end of the quarter. Weekly active users showed an initial decline from 52K to around 43K but rebounded to 51K by the end of December.
Lifesum: Diet and Food Tracker saw its revenue peak in late October at $28K, then gradually decline to $17K in mid-December, before a slight increase to $25K by Christmas. Downloads started at 947 in late September, peaking at 1.3K by the end of the quarter. Weekly active users exhibited a slight fluctuation, peaking at 19K in mid-October and stabilizing around 18K by December.
Fitbit: Health & Fitness showed a dynamic revenue trend, starting at $15K in late September and experiencing a peak of $17K at the end of December. Downloads remained relatively low throughout the quarter, peaking at 2.3K in the final week. Weekly active users remained fairly stable, starting at 53K and ending the quarter at 52K.
Zwift: Ride and Run had a consistent revenue stream, peaking at $11K in late November. Downloads were modest, with a peak of 245 in late November. Weekly active users showed a slight increase, reaching 1.3K by the end of December.
MyFitnessPal: Calorie Counter saw its revenue peak at $10K in late September, with a slight dip to $8K by the end of December. Downloads varied, peaking at 1.1K in early December. Weekly active users showed a gradual decline from 41K to 35K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
